Protected: Blogging Bootcamp Session 2
Posted on June 20th, 2008Protected: Blogging Bootcamp Session 1 Notes
Posted on June 12th, 2008Time is Running Out to Sign up!
Posted on June 4th, 2008Ok all my blogging wannabes and even you more experienced bloggers, strap yourself in for the next Blogging Boot Camp. It’s set to start Thursday, June 12th at 1PM EST. This Blogging Boot Camp session is proving to be one of our biggest and best yet. A special warm welcome is extended to the Russer Online Dominance gang!
Sign up Today!
If you haven’t signed up yet, time is quickly running out. Take action and sign up NOW!
Need More Info?
If you’re not sure if the boot camp is right for you or you need to know more about what happens at a blogging boot camp and what powerful information is revealed, take a look at this impressive list below.
Your real estate blog boot camp webinar includes 8 blog-centric training calls that focus on ways to maximize your real estate blog and your blogging efforts. These calls will focus on such topics as:
* Developing your distinctive blog voice
* Learn how to write take-action posts that engage your site visitors
* How to tap into the SEO power of your blog with smart deep linking that will enhance your total online presence
* Make your blog easy to read for your visitors by properly structuring your post using bullets, images, headlines and subheads
* How to effectively compliment your post with images and graphics
* Save time by learning how to make real estate blogging so much easier by tapping into your local resources
* Incredible ways to use RSS feeds and so much more
Repeat After Me - Content is King!
During your calls we will also go into great detail how to write information-rich content in your real estate blog that will hit the sweet spot of your target market. You will also learn how to promote your blog using online social communities, how to submit your blog to blog specific search engines (Technorati), the smart ways to analyze your blog traffic and so much more.
Need More Google-Juice? The SEO Bonus!
In addition to the obvious opportunity to “connect” with your prospects, the SEO benefits to blogging are pretty incredible. All it takes is for you to take a look at key search terms for your market to quickly see who now appears at the top of the search results - Real Estate Bloggers! That alone should convince you that search engines love blogs. Blogs provide “fresh” indexable content that search engines devour!
Even More Benefits!
Plus - the added benefit to you is that fact that a blog is a terrific platform to demonstrate your knowledge, and expertise in your market. Are you ready to distance yourself from your competition? If so, sign up today right here!
If you’re one the smart ones to sign up, stay tuned, you will be receiving your Blogging Boot Camp instructions via email next week.
Brad and I are excited about this next blogging boot camp session and we are “jazzed” about the opportunity to help you grow your business!
To your blogging success!
Bobby
Bootcamp Week 8
Posted on May 18th, 2008Blogging Bootcamp Review
Be a successful Blogger. It’s not who you are, it’s what you say (kinda)
Walk a fine line
Presentation matters
Honing your blog Voice
Timely?
It’s not an email newsletter that get’s sent out once a month. It’s not. It’s instant. Therefore, last week’s news will not cut it.
Quick Witted
http://reagentinct.com/category/bad-mls-photo-of-the-day/ The Photos are good but it’s the pithy one-liners that make this blog!
Informational
Visit Joe Manausa’s blog if you need to know every piece of market data about Tallassee. He has more graphs and charts than CNN on Super Tuesday. But that’s his “hook” or his “Blog voice”
http://www.manausa.com/blog/07/survey-says-ap-aol-money-finance-poll/
Controversial
Only Lucas would be crazy enough to do this… He was sued for 25M for giving inaccurate data on his blog. So what did he do? He then blogged about it! Classic!
http://www.miamicondoinvestments.com/2008/01/29/opera-tower-llc-tibor-hollo-sues-me-for-25m/
Be in it for the long haul
I love an analogy that Seth Godin made. A blog post is like one frame of a movie. Just that frame isn’t enough to win an Academy Award. A blog is the same way. One good post doesn’t build readership. It’s continually delivering a solid and valuable content.
Keep your blog updated!
- Create a reoccurring event to write on your blog
- Ghost Blogging – Pay someone to write for you
- Guest Blogging – Get their audience and share “link love”
- Get articles from your preferred partners
Don’t forget “Link Love”!
Every link to your website translates to another “endorsement” to your website which then builds your “TrustRank”
- Deep Link
-
Endorsements from outside sources
- ActiveRain.com
- Realtown.com
- Localism.com
- Zillow.com
- BiggerPockets.com
- Social Networks (www.rewebguides.com)
- Wikis (InmanWiki.com)
- Wikipedia
-
Listing Syndication
- Postlets
- www.frontdoor.com
- Don’t forget to include your link!
- Get Connected in the Blogosphere
- Connect with Local Sources
-
Local Press – Online News Room http://www.dakno.com/new.php
- Know the editors
- Interact
- Dovetail off of their stories
- Be the resource of information
Content
- Keep it original
-
Know your audience
- Realtors
- Past Clients
- Potential Clients
- Search Engines
-
Correctly Target
- DISC profile
- Gen Y, Gen X, Boomers, Classics
- Demographic
- Tell a story not just the facts
- Show your personality
- Appeal to people’s hot buttons (not just in real estate) - http://www.propertyshark.com, People Search - https://www.intelius.com/ Felon Spy - http://www.felonspy.com/search.html
- Be controversial
Multimedia in Blogs
Videos can enhance your blog and give you additional exposure - www.tubemogul.com
Podcasting – (via Wordpress Plugin)
WordPress in Overdrive
Plugins - http://wordpress.org/extend/plugins/
Widgets - http://www.annarborrealestatetalk.com/
Dynamically pull content into other sources - http://www.dakno.com/
The Blog Following Ladder
- Stumbled across your blog (from a link??)
- Dedicated Readers
- Begin to interact via comments (keep in mind that people who comment are generally not leads)
- Subscribers
- Engagers
Blog Success
Measured in so many areas
- Search engine optimization
- New Clients (direct or indirect)
- Press
- Shown as the Expert
In closing, find an audience. Find out what they are searching for, listing to, etc. Deliver that message loud and clear and keep the focus on them. Be the Expert. Give Value. Start a conversation. You will get rewarded
The best advice I can give is to just do it.
Blogging is a Marathon - Not a Sprint!
Posted on May 12th, 2008Like any “hot new real estate marketing strategy“, blogging has its fair share of “fast starters”. Because real estate blogging is such the “buzz“, it seems all the agent and broker “water cooler talk” centers around who has started blogging at Active Rain, Real Town or maybe on their own personal blogs. It’s possible you may have been swept up by the blog talk and jumped into the fray. Many agents and brokers jump into blogging without knowing much about it or even how to do it right! That is the premise behind blogging boot camp. Blogging boot camp will train you to maximize this powerful tool and understand how it will positively impact your business. Just remember to think of blogging as a marathon and not a sprint!